Case Studies |
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| Photonics Automation | |
| Cable TV Ad Insertion | |
| Integrated Circuit Distribution | |
| Electronics Market Forecast | |
| Bread Distribution |
Electronics Market Forecast
Problem:
A leading manufacturer of resistor networks needed a tool to forecast
market demand in order to improve their out-year budgeting process. As
there were not any publicly available research reports that
the client could draw from, the client assumed that its revenues would
grow at the average rate of electronic component consumption.
Process:
The process to develop the forecast tool
involved four steps:
| a. | Analyze the client's sales history and customer base to understand the major customer segments the client's product were sold into. |
| b. | For each segment, contact engineering and purchasing at the major customers to understand the design drivers that led to the selection and use of the client's products. |
| c. | Develop a model to predict demand for the client's product based on the customer design drivers and market data that could serve a proxies for these drivers. |
| d. | Test the validity of the model based on historical data and apply to available market forecasts for the proxy data. |
Result:
The
result of this project led to the determination that the client’s
products were used in support with DRAM and SRAM memory. A
strong correlation existed with individual resistors consumed among
resistor networks and the number of bits required to address DRAM
and SRAM memory. While a model was able to accurately forecast
resistor network demand, the changes in DRAM and SRAM architectures
indicated that resistor network growth would be significantly below
that of the overall electronic components industry. This
resulted in the client lowering its capital investment plans
An added benefit
from this analysis led to a more thorough understanding of the design
requirements of resistor networks based on specific DRAM and SRAM
architectures. As a
result, the information learned in this process enabled the client
to design new products in support of next generation DRAM and SRAM
architectures, thus leading the industry in new product introductions.
